People don't know the importance of blogging right now.
But Small & Medium Businesses have started blogging to interact between people.
Blogging is all about creating a New Asset Online out of an Idea only.
How?...
well see....
u can do following things with your Blog.
1) Once your blog develops a sufficient reader group u can SELL this blog to anyone at a fair price.
2) u can generate regular CASH-FLOW from your blog by displaying adds. on it also.
3) u can use this blog to enhance your ongoing business also.
so Blog fulfills all the criterias of an Asset.
So creating a blog means creating an Asset out of Nothing.
Blogging is a new concept in India but it has a huge potential especially for small and Medium Businesses.
Say for Example - 1 Nasscom Emerge Blog,
http://blog.nasscom.in/emerge/
Nasscom emerge is an Indian company. it has started a blog having above blog address.
its aim is to target about more than 2 million (20 Lacs) software professionals in India.
Today India has 3 million (30 Lacs) small & Medium businesses which accounts for more than 80% of the Industrial Sector.
Nasscom blog gets thousands of page hits every month.
it suggest that there is a huge potential in Blogging Sector.
this blog helps to enhance Nasscom's brand value, relations and Business.
So this Blog is an Asset created by Nasscom.
Example - 2 Milagrow Blog
http://blog.milagrow.in/
Milagrow is another blog that is specially dedicated to small and medium businesses.
This blog discusses issues related to manufacturing, retal, services, IT & other.
this blog suggests that there is a space for Corporate Blogging in India.
People come to blog for HR related queries, business queries and industry enquiries.
Blog provides a platform for everyone.
Thus, emerging small and medium businesses have a potential space in India for blogging.
with the help of blog literally milllionas of people can interact and can share their ideas.
Blogging is a new concept in India.
if u have a small to medium business than u also start blogging like these companies.
At present India is in a Nascent stage of blogging. so its a right time to set a blog and make a footprint of your Company....
Remember,
Corporate Blog is a newly created Company's Asset.
