Its the Information age and Industrial Age is over since 1990.
Online shopping is the Next generation Shopping method.
Big retailers r now engaged in opening an online store.
1) Vishal Retail shop has opened an Online Portal and it is offering 5-15% lower price than what consumers pay at stores.
2) Subhiksha will invest Rs. 12 Crore and expects 3-4% of total business coming from online.
What this suggests?
Why so many Big Giants divert towards the Online Shopping?...
The Reason is simple.
The Industrial Age is over.
if a Retail chains like Subhiksha and Vishal have to open their retail outlet in each part of the India than it will be very expensive, Time consuming and difficult task.
plus the Real Estate prices in every where in India is at pick.
So it won't be a good deal to open a chain of retil outlets everywhere in India.
plus once if they open this chain in whole india, it will require a huge maintanance charge and a large manpower to operate it.
But here r the Advantages of Opening an Online Store -
1) Its really cheap to open an online store.
2) u can reach to your target customers across India in a very cost-effective manner.
3) Since the Store is Online... it doesn't require a huge manpower to maintain it.
4) plus u can give a heavy discount to customers as u don't have invested in any physical space (real estate) o u can give your products to your customers at competitive prize.
5) if the store is physical...the target customers will only be from local area but in case of Online Store Target Customers will be whole India
6) Anybody from anywhere can access the Online Store,.The only thing require to access the store is Internet Connection and thats really easy these days.
So Industrial Age is now over.
u can also open an online store like these retail giants and compete them.
u don't require crores of rupees to buy a costly commercial space in the middle of the city.
u just require a web space to open a website and that's it...
Your Online Store is Open.
And now u can SELL anything to whole the world.
u don't need a chain of Retail Outlets.
Every PC or Laptop is your Retail Outlet because anybody can access your Online store who has an Internet Connection.
Its really easy to start a new Business in Information Age and Get rich Quick....!!!!
