Google AdSense Terms and Conditions (Abridged Version)

In my last article you learned how easy it was to sign up for Google AdSense so we can try and generate some money from our blog. But before we go haphazardly placing our Google AdSense ads, it’s important that we understand their TOS.

Generally Terms and Conditions are quite boring. We often scroll down the long page and hit “Yeah I accept, sure I read your blah blah blah”. If that’s you (like most) then this post is for you – it’s important we understand the TOS so we don’t get our AdSense accounts banned.

Invalid Clicks

Do NOT, I repeat, do NOT click on your own ads. Do NOT encourage others to click on your ads. If your intentions were to setup your blog so your Aunt Peggy can sit on your site all day and click your ads – forget it! You’re going to get your account terminated.

Do NOT encourage your audience to click on your ads. Attempting to be slick with your ad links and say, “click these ads” or “support us” is a good way to get the boot.

Ad Placement

There are several types of ads that Google AdSense allows you to place on your site. We’ll learn more about these as we go but for now, remember these guidelines:

1.) Up to three ad units may be displayed on each page.
2.) A maximum of two Google AdSense for search boxes on a page.
3.) Up to three link units per page.
4.) Up to three referral units per page, in addition to the options above.


Remember, this is an abridged version that touches on the highlights so you don’t fall asleep while drinking your coffee. But I encourage you to read the Terms and Conditons and the Program Policies in their entirety so you’re equipped with the proper knowledge. Heck, I’ll even provide the links on my sidebar in addition to this blog so we can all stay informed!

Google AdSense Program Policies
Google AdSense Online Standard Terms and Conditions

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