Online Advertising is growing even during the time of recession. Various other traditional advertising medias are feeling a hit of recession but the online advertising is not feeling such a heat.
According to News, Television loses some 30-45 percent in terms of revenue; print loses some 11-12 percent and so does radio. What gains is the online medium. It is seen to be unintrusive, inexpensive and ubiquitous in its ability to be touched by the consumer at his or her choice of time.
According to website companies, people also tend to spend more time online during a depression. There are multiple reasons as to why internet sites have seen a growth in visitors and visits in the recent past and much of it has to do with an overall expansionary macroeconomic trend in India, reported Financial Chronicle.
The chaotic times necessitate keeping a close eye on ongoing developments globally. An interesting fallout of this turmoil can be seen on social networks which promote self-expression through blogging.
In short, Blogs, Forums, Websites & Communities will notice a growing web traffic to their sites during the entire period of the recession. Because the people will spend more time ever than before on the Internet. The reason is, because the Internet is the cheapest source of entertainment.
According to some people, if they go for a movie in a cinema hall than it will cost them Rs.500 for a 3 hour of Entertainment but instead of that, if they pay Rs.500 for a monthly Internet Connection, they can get the same enjoyment for whole of the month from the Internet. And that’s why more and more people are spending time on the Internet & that’s why the Internet is becoming a popular media for advertisement.
According to News, Television loses some 30-45 percent in terms of revenue; print loses some 11-12 percent and so does radio. What gains is the online medium. It is seen to be unintrusive, inexpensive and ubiquitous in its ability to be touched by the consumer at his or her choice of time.
According to website companies, people also tend to spend more time online during a depression. There are multiple reasons as to why internet sites have seen a growth in visitors and visits in the recent past and much of it has to do with an overall expansionary macroeconomic trend in India, reported Financial Chronicle.
The chaotic times necessitate keeping a close eye on ongoing developments globally. An interesting fallout of this turmoil can be seen on social networks which promote self-expression through blogging.
In short, Blogs, Forums, Websites & Communities will notice a growing web traffic to their sites during the entire period of the recession. Because the people will spend more time ever than before on the Internet. The reason is, because the Internet is the cheapest source of entertainment.
According to some people, if they go for a movie in a cinema hall than it will cost them Rs.500 for a 3 hour of Entertainment but instead of that, if they pay Rs.500 for a monthly Internet Connection, they can get the same enjoyment for whole of the month from the Internet. And that’s why more and more people are spending time on the Internet & that’s why the Internet is becoming a popular media for advertisement.
