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Blogsphere: Top 8 Highest Earning Blogs
This is the Information Age and your success is determined by how many eye balls (Web traffic) you control. It is really easy to get rich in the Information Age. Here is a List of Top 15 highest earning Blogs on the web. The founders of these blogs are in their twenties and thirties only.....
01) The Gawker Properties: $150 million. Gawker, ValleyWag, Gizmodo, Wonkette, and a number of smaller websites. The company claims 30 million monthly unique visitors. If the sites generate one-and a-half page views per unique visitor and the total CPM value of the multiple advertisers on each page is $20, Gawker is an $11 million business which is still growing quickly. The company does not appear to be staff-heavy, so it is imaginable that the margins on the business are 50%. Would the business be worth 15x revenue or 30x operating profits? Could be.
02) 2.MacRumors: $85 million.Blog knows more about Apple than Apple management does. It ranks No. 2,700 in Alexa. Compete shows 544,000 visitors and moving up quickly. Quantcast puts global unique visitors at 5.3 million. Business should do at least $12 million and have a high margin, estimated at 60%. At a 12x multiple.
03) 3.Huffington Post: $70 million. Several websites commented that HuffPo might be worth $100 million when it raised $5 million late last year. Arianna Huffington said to Portfolio that the business was in the process of becoming profitable. In late 2007 management claimed that the website had 4 million unique visitors per month and would bring in $7.5 million for the year.
4.PerezHilton: $48 million. Is No 755 in Alexa. Compete show 1.3 million visitors a month. Quantcast, probably the most reliable of the measurement tools when the sites use its code shows 10.1 million uniques. Quantcast puts month page views at 191 million. That seems high. It would put revenue at $900,000 million a month with a $5 CPM.
04) PerezHilton: $48 million. Is No 755 in Alexa. Compete show 1.3 million visitors a month. Quantcast, probably the most reliable of the measurement tools when the sites use its code shows 10.1 million uniques. Quantcast puts month page views at 191 million. That seems high. It would put revenue at $900,000 million a month with a $5 CPM.
05) TechCrunch: $36 million. The TechCrunch network claims almost 3.2 million unique visitors and 14.6 million page views. The page view number sounds very high. It would be an unusually high PV to unique ratio. The company also has a conference business. Alexa rates TechCruch at the 951st most visited site in the world, but also shows that the company’s audience is not growing. Compete shows the site’s audience as growing but having a modest 900,000 visitors in February. Based on the advertisers running at TechCruch and the high value of its concentrated audience, the CPM yield on each page could certainly be $30. That would put revenue from advertising at $438,000 a month or $5.3 million a year. Ad another $600,000 for conferences based on 500 attendees at $1,250 per person. TechCruch is a $6 million business.
06) (tied): Seeking Alpha $15 million. Site is the world’s largest collection of financial blogs. It is No. 6,600 in Alexa. Quantcast puts reach at just under 400,000. Compete puts number at almost 700,000 and growing. A huge amount of content set up to drive multiple page views on the site. Could be four million page view a month. Several large advertisers so CPM on each page is probably $40. Revenue of about $1.9 million a year.
07) (tied): Drudge Report $10 million. The blog has over 1.1 million visitors a month according to Quantcast, but it is not being tracked using the measurement company’s code. Alexa has it ranked No. 1540. Compete says 1.8 million visitors a month. Estimate nine million page views a month. Very little advertising on the site. A business that is probably not doing more than $1.6 million a year.
08) 10. GigaOm: $8.4 million. This is one of the top tech sites in the world. Its network ranks 12,800 in Alexa. Compete shows 225,000 visitors. Quantcast shows global visitors at 400,000. CPMs should be very high and large number of ads on page. CPM at about $40 a page. Pages views estimate at 1.4 million a month. With additional small related businesses revenue total for company at $1,200,000. Has a few full-time people, so put margin at 35%. Discount on multiple because Malik is so important. Twenty times multiple
Blogsphere: Top 8 Highest Earning Blogs
This is the Information Age and your success is determined by how many eye balls (Web traffic) you control. It is really easy to get rich in the Information Age. Here is a List of Top 15 highest earning Blogs on the web. The founders of these blogs are in their twenties and thirties only.....
01) The Gawker Properties: $150 million. Gawker, ValleyWag, Gizmodo, Wonkette, and a number of smaller websites. The company claims 30 million monthly unique visitors. If the sites generate one-and a-half page views per unique visitor and the total CPM value of the multiple advertisers on each page is $20, Gawker is an $11 million business which is still growing quickly. The company does not appear to be staff-heavy, so it is imaginable that the margins on the business are 50%. Would the business be worth 15x revenue or 30x operating profits? Could be.
02) 2.MacRumors: $85 million.Blog knows more about Apple than Apple management does. It ranks No. 2,700 in Alexa. Compete shows 544,000 visitors and moving up quickly. Quantcast puts global unique visitors at 5.3 million. Business should do at least $12 million and have a high margin, estimated at 60%. At a 12x multiple.
03) 3.Huffington Post: $70 million. Several websites commented that HuffPo might be worth $100 million when it raised $5 million late last year. Arianna Huffington said to Portfolio that the business was in the process of becoming profitable. In late 2007 management claimed that the website had 4 million unique visitors per month and would bring in $7.5 million for the year.
4.PerezHilton: $48 million. Is No 755 in Alexa. Compete show 1.3 million visitors a month. Quantcast, probably the most reliable of the measurement tools when the sites use its code shows 10.1 million uniques. Quantcast puts month page views at 191 million. That seems high. It would put revenue at $900,000 million a month with a $5 CPM.
04) PerezHilton: $48 million. Is No 755 in Alexa. Compete show 1.3 million visitors a month. Quantcast, probably the most reliable of the measurement tools when the sites use its code shows 10.1 million uniques. Quantcast puts month page views at 191 million. That seems high. It would put revenue at $900,000 million a month with a $5 CPM.
05) TechCrunch: $36 million. The TechCrunch network claims almost 3.2 million unique visitors and 14.6 million page views. The page view number sounds very high. It would be an unusually high PV to unique ratio. The company also has a conference business. Alexa rates TechCruch at the 951st most visited site in the world, but also shows that the company’s audience is not growing. Compete shows the site’s audience as growing but having a modest 900,000 visitors in February. Based on the advertisers running at TechCruch and the high value of its concentrated audience, the CPM yield on each page could certainly be $30. That would put revenue from advertising at $438,000 a month or $5.3 million a year. Ad another $600,000 for conferences based on 500 attendees at $1,250 per person. TechCruch is a $6 million business.
06) (tied): Seeking Alpha $15 million. Site is the world’s largest collection of financial blogs. It is No. 6,600 in Alexa. Quantcast puts reach at just under 400,000. Compete puts number at almost 700,000 and growing. A huge amount of content set up to drive multiple page views on the site. Could be four million page view a month. Several large advertisers so CPM on each page is probably $40. Revenue of about $1.9 million a year.
07) (tied): Drudge Report $10 million. The blog has over 1.1 million visitors a month according to Quantcast, but it is not being tracked using the measurement company’s code. Alexa has it ranked No. 1540. Compete says 1.8 million visitors a month. Estimate nine million page views a month. Very little advertising on the site. A business that is probably not doing more than $1.6 million a year.
08) 10. GigaOm: $8.4 million. This is one of the top tech sites in the world. Its network ranks 12,800 in Alexa. Compete shows 225,000 visitors. Quantcast shows global visitors at 400,000. CPMs should be very high and large number of ads on page. CPM at about $40 a page. Pages views estimate at 1.4 million a month. With additional small related businesses revenue total for company at $1,200,000. Has a few full-time people, so put margin at 35%. Discount on multiple because Malik is so important. Twenty times multiple
